Influencer marketing as a marketing strategy has grown leaps and bounds and has taken the world by storm in recent years. Brands have now understood the value of this niched down form of marketing and turned to it to promote their new launches and build a wider audience.
So where do family influencers come into the picture and how do they play a role in offering results?
They Are More Focused
Influencer marketing in itself has changed the game at how the world looks at your brand. From small niche and family influencers to bigger ones, you have a lot of scope and potential reach to look forward to.
These content creators can help you expand your reach and establish credibility in your target audience at a much quicker pace than ever before. Since these influencers have a more focused audience base, they are able to get you targeted and loyal customers, as opposed to traditional advertising methods, which have now been found to be less effective when it comes to getting you, loyal customers.
There is Long Term Viability
One of the best benefits of choosing a family influencer is the fact that they have long term viability. There is also a huge potential of addressing the pain points of a consumer in a much better way, and you can get the message across in a more clear, concise manner. Shortly put, the benefits of choosing family influencers go far beyond your current goals, you can think of them as a long term investment for your brand, and you can keep on reaping the benefits out of them for a much longer period of time than potentially any other form of marketing. Influencers can feature your brand in their blogs or vlogs for people to return to time and time again, these can also show up in search results for long term results and views. On top of this, the social media reach can gain further exposure, not only with the audience of the influencer but also potential new customers through hashtags getting seen on outlets such as Instagram and Twitter. These posts will remain on there, able to be seen for years through people looking at those hashtags, it isn’t a simple short term investment, the potential return is huge.
Stronger Audience Relationships Can be Built
With family influencers, there are more chances of much stronger relationships to be built. Time and time again, it has been found that consumers tend to look for familiar faces when looking for suggestions and ideas about particular products and services.
The content contributions that these niche influencers make can have a much stronger impact than those of content creators that tend to have a larger, more general fan following, which is another plus.
The recommendation power and authenticity of information is much more with family influencers, which is another big plus since it translates into a better return of investment to brands.
When harnessed the right way, content and influencer marketing has the potential of highlighting your company’s culture, portraying it as a solution for your customers and in turn, build trust too, which is exactly what a new emerging brand needs.