Who are IDENTITY LINGERIE?
In 2017, Igor and Diana established IDENTITY LINGERIE, a small family run business that focuses on ethically producing handmade garments. This family-run business started in Surrey. It was inspired by the sewing skills of both Igor and Diana’s mothers, who were talented seamstresses.
Leading by setting a positive example, their resolute purpose is to motivate individuals to wholeheartedly embrace unwavering confidence, nurturing a life-changing process of self-acknowledgement and limitless self-compassion.
Diana, one of the co-founders, previously worked as a model. She constantly faced pressure to conform her body to unrealistic beauty ideals. Motivated to impact the fashion industry positively, they are dedicated to promoting confidence, self-value and a healthy body image. Their goal is to empower their customers to improve their self-esteem and embrace their strengths.
Their primary focus is to assist every customer in expressing their unique personality by providing an enjoyable variety of clothing options in various sizes, designs, and customisable features, such as embroidered names or initials.
They welcome and value diversity for all body types, providing a wide range of inclusive sizes, including up to XXL. Their custom sizes allow personalised adjustments to ensure a perfect fit for individual measurements, sizes, and heights. For a unique custom order, you can even discuss materials, colours and sizes for your design.
The environmental footprint of IDENTITY LINGERIE
IDENTITY LINGERIE shows equal concern for their customers and the need to reduce their environmental impact. They adopt slow fashion, producing items only when ordered and manufacturing with no waste. They upcycle their leftover fabric into trendy hair accessories and pouches and use small scraps to make buttons. They give their excess fabric and scraps to Ukrainian charities that make linens, undergarments, and military nets for hospitals and soldiers. These practices enable them to contribute to creating a more sustainable future and not have the same negative environmental impact of mass production.
A team of highly skilled artisans in Ukraine is responsible for creating their ethically made lingerie and nightwear. These skilled individuals pour their passion and craftsmanship into the handmade pieces. They ensure the final product embodies their exceptional skills and brand values.
Timeless pieces from IDENTITY LINGERIE
They have many beautiful pieces, from silk pyjamas to high-quality lingerie and dressing gowns. They also have dresses, rose necklaces, hair bands and scrunchies. For special occasions, there are some bridal and bridesmaid dresses, too.
I was sent some long, silky satin button-up pyjamas in navy blue. They came beautifully packaged with self-affirming motivational stickers. Once I peeled back the recyclable paper, I found a gorgeous silky pouch with my PJs inside.
The full length silky pyjamas are made from satin polyester and have white piping detailing. The trousers have an elasticated waist and the top features a chest pocket. I am a size 10 and got a size medium and the trousers feel a bit big, I think I could have easily gone for a small. However, they feel very luxurious and are incredibly comfortable. I love them.
If you want to support a small business, love independent brands and environmentally friendly products, IDENTITY LINGERIE are a perfect choice. They are not cheap but that’s because you are paying for high quality pieces, you are paying for fair pay for labour and sustainable materials. Their timeless designs are stunning and make you feel like a goddess. IDENTITY LINGERIE has something for every woman, from their intricate lace designs on their supportive bralettes to their comfortable yet chic loungewear. And the best part? You can feel good about your purchase knowing that you are supporting ethical and sustainable practices. Don’t just mindlessly consume. Make a conscious choice and choose IDENTITY LINGERIE for your next lingerie purchase. Trust me, you won’t regret it.