2022 Influencer Trends You Need to Know About
There’s no doubt that influencers will continue to play a big role in marketing in 2022. But what kind of influencer trends can we expect from them? In this blog post, we take a look at some of the biggest trends to watch for when it comes to influencers. So whether you’re an influencer yourself or are just looking to work with them, read on for some insights into what’s to come!
What is Influencer Marketing?
Influencer marketing is a form of the social media marketing that involves relationships between brands and Influencers. Influencers are people with a large following on social media who can promote a brand to their followers. Influencer marketing is growing in popularity as more and more brands realize the value of working with Influencers. In fact, Influencer Marketing is expected to grow to $15 billion by 2022!
2022 Influencer Trends
If you’re an influencer, it’s important to stay ahead of the trends. Here are some of the biggest trends we expect to see in 2022. Keep these in mind as you plan your content and campaigns!
More Creativity
Influencers are getting more creative with their content. We’re seeing a lot of influencers using creative visuals and interesting concepts to make their content more engaging.
Influencers are Choosy
Influencers are becoming more selective about the brands they work with. Influencers want to make sure that their values align with the brands they’re promoting. As a result, we’re seeing a lot of influencers being very choosy about who they work with.
Influencers are Becoming Global
Influencer marketing is becoming more global. Influencers from all over the world are gaining popularity, and brands are starting to tap into this global market.
There are More Micro-Influencers
Micro-influencers are on the rise. Micro-influencers are social media users with smaller followings but highly engaged audiences. Brands are starting to see the value in working with micro-influencers because they can reach a niche audience that is highly engaged. If you want to become a Micro-influencer, be sure to check out 15 Smart Ways For SMBs To Get Started With Paid Social Media Advertising.
Paid Influencer Posts are on the Decline
There is a shift happening in the influencer world. Influencers are starting to move away from paid posts and are instead focusing on creating sponsored content that feels more natural and authentic. In fact, Influencer Diana Zeineddine speaks about this in her spotlight. Be sure to check her out!
User-Generated Content is on the Rise
User-generated content (UGC) is a form of content that is created by users of a product or service. UGC is often seen as more authentic and trustworthy than traditional marketing content. As a result, we’re seeing brands place a greater emphasis on UGC. Influencers are also getting in on the action by creating UGC-focused campaigns.
There’s a Rise in Influencer Marketing Fraud
Unfortunately, as influencer marketing has grown in popularity, so has fraud. Influencer marketing fraud refers to the practice of artificially inflating an influencer’s reach or engagement in order to charge brands more for their services. This is something that all brands need to be aware of when working with influencers.
Influencer Marketing is Here to Stay
There’s no doubt that influencer marketing is here to stay. Influencers have become an important part of the marketing mix, and we can expect to see even more growth in this area in 2022. So if you’re not already using influencers in your marketing, now is the time to start!
Influencer marketing is a rapidly growing industry, and there are some major trends to watch out for in 2022. Influencers are becoming more choosy about the brands they work with, user-generated content is on the rise, and we’re seeing a shift towards authenticity. So if you’re looking to stay ahead of the curve, be sure to keep these trends in mind!