Swedish beauty and wellness brand FOREO has recognised that British people are more likely to take risks when it comes to their skin, so is targeting the market with a series of technology innovations that have been especially designed to help address the problem of looking old before your time.
Pore pollution: the damage that traffic does to your skin
According to the World Health Organisation (WHO), 91% of the world’s population live in places which exceed air quality guidelines. In the UK alone, more than 40 cities and towns have equalled or exceeded recommended limits. With most pollution generated by traffic speeding up the appearance of both age spots and wrinkles, people from Scunthorpe, London and Manchester, being very toxic towns – should be much more complexion conscious.
Work wrinkles: how the wrong job can age you by 10 years
It’s not just living in a polluted place that can prematurely age a person, your job can also have a significant impact on your skin. Based on research from Schweiger Dermatology, a lack of Vitamin D, exposure to radiation and noxious substances, prolonged exposure to sunlight and any form of significant physical outdoor exertion which produces heavy perspiration also accelerate the ageing process. Bad news for office workers, firefighters and truck drivers.
Prevention is better than a cure: and is there even a real cure for ageing?
Aside from moving to the Outer Hebrides, quitting your job or bankrupting yourself with expensive facial cleansers, what can you do to look your age or even younger? Gently cleansing your skin is one of the most effective ways of preventing early ageing. Specifically designed to be 99.5% more effective than washing your face with your hands, FOREO Luna™ 2 provides a deeper cleanse, tailored to match specific skincare needs. With signature T-Sonic™ pulsations removing dirt, oil and makeup residue, dead skin cells are cleared away, enhancing the absorption of skincare products and diminishing the appearance of pores, fine lines and wrinkles.
Boris Raspudic, UK General Manager, Foreo: “Over the last six years we have seen a huge increase in demand for skincare technologies that help conditions caused by premature ageing. With work stress increasing year on year, global warming and pollution still a major issue in the UK, protecting your skin is becoming ever more challenging. With the Luna™2, we have developed an answer to the problem which is effective, easy to use and which is so affordable, it won’t leave you eating beans on toast for the next few months.”