I’ve talked about breastfeeding previously and about falling out of love with breastfeeding. Those first few days are horrendous and without the support of D and the local breastfeeding support worker, I don’t think I would have lasted more than a week. I feel lucky that I managed to continue and after a couple of months, I started expressing so that D could have some bonding time over feeding with Lucas. Expressing could be a faff and took ages at times so when we ever spilt a storage bag it was like we had spilt precious gold and when we were pouring from bag to bottle we were trying to get every last drop in.
Thankfully, Tommee Tippee have come up with Express and Go. Express and Go uses a single pouch to express, store, warm and feed meaning you don’t lose a drop of milk. By taking on the storing, warming and feeding responsibility, Dad can not only give breast feeding Mum some well-deserved me-time but they can be more involved in those precious feeding moments that are essential for parent-baby bonding.
Head of Marketing at Tommee Tippee, Kiera Day, said: To celebrate World Breast Feeding Week we’ve commissioned a photo shoot using real-life Dads to capture honest and intimate feeding moments between Dad and Baby. We all know Dad has a special role to play in baby feeding but it’s understandable if he sometimes feels left out, especially as 76% of mums feel breastfeeding is vital to bonding with their baby. The Express and Go system allows Dad to be more involved with those precious moments of which the photography captures brilliantly.
Real life parents Lara and Jonathon from Sunderland took part in the Tommee Tippee Dad’s Got This photoshoot. Jonathon said: It’s great that a brand is championing Dads role in early parenting. Both Otto and I have loved being part of the Dad’s Got This campaign and the ease of the Express and Go system means it’s not just nappy changes for me from now on… I’ve got this!